Nothing’s going to come between Zoe Saldana and her Calvins this fall.
Calvin Klein companies announced at a press conference in Berlin, Germany, today that the Avatar actress will be the star of its fall Calvin Klein underwear ad campaign, focusing on its new Envy line of lingerie.
LAS VEGAS — Huck Seed outlasted his fellow big-name pros early this morning to win poker’s answer to an all-star game, the Tournament of Champions at the World Series of Poker.
Now amateurs by the thousands, including two former NFL stars from the Dallas Cowboys, get their shots to take on the pros in the Main Event that started today.
Seed, champion of the Main Event in 1996, clinched the top prize of $500,000 in the Tournament of Champions after 15 hours of play at the final table. Howard Lederer placed second. Two-time Main Event champion Johnny Chan was third.
Twenty of the 27 pokers stars in the field were selected in online fan voting. Seed was 13th in the final tabulation, which was topped by Phil Ivey and included such prominent pros as Doyle Brunson and Phil Hellmuth.
“There were a lot of great players in this event. It was fun to compete. It was like a reunion of the old-school players,” said Seed, 41, a former all-state high school basketball player in Oregon, who stands 6 feet 7.
It will be an entirely different field in the Main Event, which draws thousands of entrants at a buy-in of $10,000 and requires four waves of starting days from today through Thursday.
Play began today at 3:07 p.m. ET. Honorary starter Greg “Fossliman” Raymer, the 2004 winner, displayed his championship bracelet. “We’re all here because we want one of these,” he said. “So let’s shuffle up and deal.”
The field will include young players looking to continue the trend of recent years. Two year’s ago, Denmark’s Peter Eastgate became the youngest champion ever at 22. But his record was surpassed last year when the Main Event was won by 21-year-old Joe Cada of Shelby Township, Mich.
Former Dallas Cowboys backfield stars Troy Aikman and Emmitt Smith are among those who has registered in advance to participate this year, according to Seth Palansky, communications director of the World Series of Poker. Aikman and Smith have registered to start on Thursday at the Rio hotel/casino.
The only big-name pro to make the nine-player final table last year was Ivey, who placed seventh.
Last year’s Main event drew 6,494 entrants. It would have been more had not hundreds been turned away when they showed up on the over-loaded fourth and final starting day and tried to register.
The World Series of Poker has taken assorted steps to try to avoid such a logjam this summer. It now has 378 tables, up from 295 last year). It has encouraged players to register in advance to lock in their starting days.
“Failure to register early will limit your flexibility up (to) and including the possibility of being shut out of the tournament,” the WSOP says in an online memo to participants.
Players typically prefer the final two starting days.
Last year, there were 1,116 entrants on the first starting day and just 873 on the second day, which also happened to be the Fourth of July. The WSOP avoided the Fourth of July conflict this year.
The third starting day last year drew 1,696 entrants, and the fourth day total was 2,809.
That also made for a lopsided disparity for the next round of competition, which included one group made up of survivors from the first two starting days and another group from the second two starting days.
In a new wrinkle this year, the WSOP will combine the first and third starting days in the second round, and well as the second and fourth days.
“It’s the biggest single, largest tournament of the year, and we want to make sure that it’s great for everyone,” says tournament director Jack Effel.
– Gary Mihoces
What The Rich Are Buying Now
Leah Bourne, 03.11.10, 04:10 PM EST
Declarations that ”luxury is dead” were premature, as high-priced, must-have items sell out before they’re even available.
Ten Outrageous Splurges
Take a stroll down Madison Avenue past glittering store windows where $5,000 ostrich handbags and $150,000 drop diamond earrings are on display. If you’re like me, you may find yourself wondering if people–men, women, anyone–are really buying this stuff. Apparently they are.
While most consumers aren’t returning to their pre-recession shopping patterns, there has been a rebound in luxury spending lately. Ultra affluent shoppers, who were never really affected by the downturn to begin with, have started to come out of hiding. Other well-heeled shoppers have started to gain confidence because of their rebounding stock portfolios and the return of the fat bonus check.
According to a MasterCard ( MA – news – people ) Advisors’ SpendingPulse, a monthly report that tracks consumer spending, the luxury category saw a 15% increase in sales in February over the same period in 2009. This built on the momentum from January when there was an 8% increase on luxury spending over January 2009. Buyers are coming back, albeit with the battle scars of the recession and perhaps, a little more subdued than before: Today’s luxury shopper is discreet, expects her purchases to be unique and is only splurging on particularly special items. And the price tags? Think big. Think really big!
Ten Outrageous Splurges
Take luxury sunglass chain Ilori, which is owned by Luxottica Group ( LUX – news – people ). Last month a woman on vacation from San Diego walked into Ilori’s Las Vegas CityCenter store and plunked down $25,000 on a pair of Sama diamond-encrusted gold sunglasses. Just two weeks later a similar diamond-encrusted pair at the same price was sold in the same store.
Michael Hansen, Ilori’s vice president and general manager credits the rebound in sales to maintaining what he refers to as the retailer’s “hour glass positioning.” Hansen says, “We have an entry price point that allows the aspirational consumer to have something to buy, yet we’ve still maintained a more extreme price point for the true luxury consumer.” Only 1% of Ilori’s sales last year were over $900. This year to date that percentage has jumped to 9% according to Hansen.
Clothing designer Carolina Herrera is starting to see the rebound in her namesake label as well at the high end. One of her resort 2010 beaded grey gowns flew out of stores. Its price: a staggering $7,990. Herrera says, “The women who used to buy three dresses in a day, they don’t buy that anymore. But they do buy the one that they really want.” Herrera along with expanding her lower-priced CH label, continues to aim for high-end shoppers. Her fall 2010 collection, which she showed last month in New York, was chock full of sable fur, coats with crocodile detailing and embroidered tulle evening gowns (all of which will likely have price tags that live up to their luxe appeal).
Certainly, this slight rebound in luxury spending doesn’t mean the tough times are over. Luxury powerhouse Yohji Yamamoto filed for bankruptcy last year; meanwhile, Christian Lacroix has closed the door on its stores, ready-to-wear and couture and is just rolling out licensed products. Retailers are still struggling with the consumer mantra of ‘I will never pay full price.’ And for the most part designers and retailers are still playing defense against their large losses from the past few years.
Nevertheless, Andrea Hansen, CEO of Ivanka Trump Fine Jewelry sees this as a great time for brands with a strong point of view to stand out. “There was a time in the past six or seven years when there was so much to choose from and so much money was going around that [a designer] could be average, and in some cases very mediocre, and [it was] probably still selling because people were just throwing money around,” says Hansen. “Whether it was you as a brand, or you as a retailer or you as a department store you really didn’t have to be that good. Now you do,” she says.
Hansen credits social media with keeping her in touch with the desires of her customers and giving entry to aspirational consumers who aren’t quite ready to spend on pricey jewelry today–but might be tomorrow. Hansen has also tapped into the women self-purchaser market. Ninety percent of her customers are women buying for themselves, she says. That’s not surprising given that women now hold more than 50% of all jobs in the U.S. and, with more of their own income to spend, can choose what they want to buy.
It has become more important than ever for luxury brands to stay in touch with the consumer whose tastes have changed. Bling and garish logos, for example, are out these days. Quiet luxury is in.
Lana Marks, known for making pricy alligator handbags that can easily run up to $30,000 says her handbags have continued to sell well during the downturn at Harvey Nichols in London and Dubai and at her brand’s outposts in New York and Palm Beach because of their ‘no-logo’ appeal.
“[It is] the most exclusive collection of handbags in the world, in the most fabulous exotic leathers that exist such as alligator, crocodile and ostrich, made by the most accomplished Italian artisans,” says Marks. “My customers know these things, but aren’t looking to show off.”
This season Roger Vivier launched a new ladylike handbag called the Miss Viv’ inspired by Carla Bruni-Sarkozy (a fitting muse for the new quiet luxury movement). The crocodile version runs $13,000. It’s one of the new ‘it’ bags of the season. And Hermès and Tod’s have found success offering custom luggage and shoes in exotic leathers that will be completely unique for purchasers.
Even the days of must-have seasonal items selling out before they even hit the sales floor might be returning. Interested in Prada’s Lucite jewel-encrusted sandals from the spring 2010 runway, priced at nearly $1,800? Too late, they’re sold out.